You can beautify your templates with basic formatting tools: make the text bold, italic or underlined, super- and subscript, strikethrough, make specific parts as headings, choose the right alignment and more. 

The most often used tools you can see on the tab under main email body; for more options – press “Formats” and choose.

We recommend to include less formatting effects as if it will be manually written email. Usually, we do not include lots of beautifying things and more concentrate on the content. This is the key element of cold and warm emailing campaigns.