“To read or not to read?” – usually Sender name and the Subject Line help to decide. Use personalized subject lines to increase open rates for your emails. You can paste first, last names, and a name of the company.

Open the template, set cursor into the subject line or main body of the email, and press “Insert Variable”. Choose what you want to paste. It will be added to the subject line. 

Customize your subject lines with variables, for example: “{Company} <> Looking for the right person”.